Franchise Business Models Unpacked
Gong Cha Australia, Lili Shi, Master Franchisee, Australia, and George Kwok, BDM, Breaks Down Key Aspects of the Gong Cha Franchise with Glenn Walford.
Gong cha Australia, Franchise Business Model with Lili Shi, Master Franchisee, and George Kwok BDM.
Some of the aspects discussed include;
- Average daily sales in their stores with some ranges discussed, as well as the average transaction value information in the business,
- The typical trading patterns of a Gong cha store outlining the common peak periods and customers they see,
- Their fully inclusive ‘turn-key’ franchise cost approach, where they undertake all requirements to get a store fully open for one set cost,
- The concept of landlord contributions in the form of cash or rent free periods, and providing the full contribution to franchise owners,
- What a typical Gong cha store design looks like and where they are located in location strategy,
- What type of person they look for in a Gong cha franchise owner,
- Marketing campaigns for the brand including cross promotion with major IP such as Emoji and Snoopy,
- The global store opening campaign,
- Store designs and layout arrangements,
- The potential for drive-thru locations into the future,
- A Gong cha customer and franchise owner app is in development.
