A Cleaning Franchise Business That Has Been In The Market For More Than 25 Years
Houseproud Cleaning Franchise Focuses Primarily On Domestic, Yet With Diversification Into Some Commercial, Strata, Aged Care, And NDIS.
Episode Timeline
- 0:00 – Intro
- 0:38 – Low barriers to entry and suitability for first-time business owners and new Australians
- 1:51 – Types of customers and work: domestic, strata, insurance, NDIS, and aged care
- 2:22 – Importance of non-cost barriers like language for new franchise partners
- 3:50 – Business growth through referrals reaching up to 80%
- 4:25 – Model and fee structure with no fee period during income building
- 5:21 – Marketing for new owners and focusing on their local area
- 6:10 – Paul’s close relationships with franchise partners after 25 years in the business
- 7:48 – Franchise partner respect for Paul and leadership within the business
- 9:03 – Ongoing business support and what franchisees often need most
- 10:40 – The Priority Program and structured support system for franchise partners
- 11:21 – The detailed operations manual and how it supports franchisees
- 12:07 – Focus for the brand’s future after 25 years in the market
- 13:16 – Wrap up
Paul Mitchell is the Founder of the Houseproud Cleaning franchise business which has been operating for more than 25 years now.
When many talk about ‘low barriers to entry’ in business, they are for the most part thinking of low cost of entry. Paul is very aware that in the cleaning industry, those low barriers to entry that are just as important are the ability to start a business without a certain qualification or skill or strong english language skills in many cases.
The key focus of the Houseproud business model according to Paul is to ensure the business is as simple as possible, and with as much support as is needed by newer franchise partners in particular.
Paul focused our chat on the franchise business model on;
- Low entry costs and wider reduced barriers to entry
- The model structure with fees and heavy support for new owners
- Family oriented aspects of the business with 80% of sales at a time from referrals
- The support ratio with a designed ‘Priority Program’ in place for those who are not 80% booked for work
- The preferred supplier status after 25+ years of good will in the business.
