Burgertory Is A Fast Growing Fast Casual Burger Business Currently With 18 Locations In Victoria And A Location About To Open In Sydney, As Well As Master Licenses Sold Internationally.
Episode Timeline
- 0:00 – Intro
- 0:46 – Describing the Burgertory concept
- 1:46 – Site numbers in VIC and international expansion
- 2:16 – Why Hash avoided franchising initially before adjusting
- 3:07 – Proving the concept before selling franchise stores
- 3:50 – The customer experience beyond just the burgers
- 4:42 – Using architects to elevate the in-store experience
- 5:37 – Each Burgertory location is designed differently
- 6:01 – Branding and styling since the first Kew store in 2017
- 7:14 – Entry costs, design philosophy, and interest-free vendor finance
- 9:09 – Compact kitchen setup and simplified equipment requirements
- 10:01 – Fast casual vs fast food: Burgertory’s operational difference
- 10:58 – Tactical site selection and store size strategy (60m–200m)
- 13:04 – Test store for training, product trials, and benchmarking
- 13:22 – Industry benchmarking: 26–28% labour and COGS comparison
- 15:25 – Future focus: NSW expansion in 2025 & international growth
- 16:37 – Global boycotts creating new international opportunities
- 17:20 – Wrap up
In this broad discussion around the brand and business model, Hash Tayeh, CEO, and Tarun Sachdeva, Global Strategy Partner, explain key aspects of the brand in detail.
Hash didn’t actually believe in the franchising business model for some time, until he had proven the concept himself with his own corporate stars that he ran for some time.
With a site selection strategy described as ‘tactical site selection’ and placing on the outer edges of shopping centres to increase trading hours and potential, the brand has stores ranging in size from 60m to 200m.
The kitchen is not large, and is importantly not made up of a significant amount of equipment in comparison to other QSR type brands. This keeps space and equipment cost down, and is in line with her production principles of the business.
NSW is a key focus for the brand in 2025, along with international partnerships and master franchisee approaches for other states of Australia.
