Varun Ashok, CEO of Mobile Experts, Started With A Single Kiosk And A Vision To Make Phone Accessories And Repairs More Accessible, Reliable, And Customer-Focused.
Episode Timeline
- 0:00 – Introduction
- 0:48 – What is Mobile Experts
- 1:40 – The services Mobile Experts offer and where they sit in the market
- 2:40 – The reason behind turning a successful retail business into a franchise after 12 years of growth
- 3:38 – Why franchising kicks in when growth, scalability, and local presence become a priority
- 4:55 – Taking the business further by shifting from operations to ownership-driven growth
- 6:27 – Avoiding the trial and error by giving franchisees the tools, data, and site access they need to succeed
- 8:20 – The hidden risks of overseas fit-outs and the real costs of leasing delays
- 11:30 – Data intelligence and business analytics used for decision-making in product range, pricing, and forecasting
- 14:10 – Creating a unique product range and premium pricing strategy in response to rising rent, wages, and competition
- 17:58 – Impulse buying strategy and in-store displays that increased sales during the Christmas period
- 18:55 – Franchise entry cost structure and the opportunity behind existing and new store models
- 22:08 – Making franchise ownership more accessible with low entry costs and exclusive site access
- 23:38 – Leasing approach and flexibility in franchise partnerships based on applicant profiles and landlord requirements
- 25:25 – Why landlords prefer strong retail brands and the importance of store upgrades for long-term success
- 27:54 – Expanding brand presence through regional growth and community-focused franchise strategy
- 29:28 – Repair demand in regional areas and building strong local connections through franchise ownership
- 30:49 – Wrap up
Over 12 years, he has scaled that vision into a national brand with over 65 locations across six Australian states, supported by Stuart Cameron, the brand’s General Manager.
Now entering the franchising space, Mobile Experts is offering a unique opportunity: a low entry cost franchise model, paired with ready-to-operate stores, exclusive products, and strong relationships with major landlords like Westfield.
The goal? Empower long-time team members and new entrepreneurs to take ownership without the steep costs and headaches of starting from scratch.
In this episode, Varun and Stuart share the journey behind their expansion, from overcoming costly fit-out challenges to launching their own high-margin product range, MVR, to stand out in a crowded market. They also explain how data-driven systems like Power BI give franchisees real-time business insight and help avoid guesswork.
With a growing presence in regional communities, strong landlord backing, and a customer-first culture, Mobile Experts is redefining what it means to scale smart in retail franchising.
