Tom Elliott, CEO, and Alison Ossendryver, COO, are Steering Hogs Breath Café Through A Period of Renewal After Challenging Years For The Industry.
Episode Timeline
- 0:00 – Introduction
- 0:27 – Hog’s Breath challenges in recent years
- 1:42 – Rolling out growth plans with a focus on unit economics and top-line sales performance (1:42–3:23 Clip 1)
- 3:50 – Using system-wide data and rankings to drive collaboration, problem-solving, and improved franchise profitability
- 6:22 – Evolving menu and preparation methods while maintaining prime rib as the brand’s signature offering
- 8:32 – Flexible training programs tailored to prior experience, ensuring franchise partners start strong (8:32–10:08 Clip 2)
- 10:40 – Overview of franchise entry costs and ongoing fee structure (10:40–12:06 Clip 3)
- 14:35 – Free six-week manager training program combining hands-on, online learning, and ongoing support
- 15:37 – Consistent communication approach with both investors and owner-operators, focusing on the people-first principle (15:37–17:04 Clip 4)
- 17:08 – Future vision for Hog’s Breath with tech integration and a bar-led revival to boost beverage sales (17:08–19:23 Clip 5)
- 19:32 – Wrap up
With Tom just four months into the role, the brand is seeing green shoots of recovery, including double-digit same-store sales growth, and is focused on capturing market share through strategic planning into FY26.
Leveraging a new centralised data dashboard, they’re enabling franchisees to benchmark performance, identify trends, and collaborate on solutions that lift profitability across the network.
Alison, with over two decades in the business, highlights the evolution of training programs, operational efficiencies, and technology adoption all while keeping the signature prime rib at the heart of the menu.
Hog’s Breath offers a flexible ownership model, welcoming both hands-on operators and investors, supported by tailored franchise and manager training programs. Looking ahead, the brand is investing in tech integration, kitchen and roster management tools, and a bar-led revival to boost beverage sales and enhance the customer experience, positioning itself for sustainable growth in a competitive market.
