Coochie HydroGreen franchises offer a lawn care program generating lush green lawns nationwide.
Using a ‘6 in 1’ program of nutrients sprayed into the lawn, franchise owners are on bi-monthly visit cycles to customers to treat their lawns.
In this episode of the Franchise Everything Podcast, we visit the Coochie HydroGreen national headquarters in Canberra to speak with CEO Ania Sienko and Marketing Manager Grace Lindsey about their highly scalable and profitable lawn care franchise model.
The discussion centers on how Coochie HydroGreen has created an opportunity that works for both single-truck, owner-operators and multi-site entrepreneurs. With the business nearing 30 years and having doubled its franchisee count in the last five years, they reveal the keys to their success.
What You’ll Discover:
- Exceptional Profitability: Learn how a single-truck, owner-operator can expect to achieve approximately $200,000 in profit at capacity (around 400 customers), and how this scales with multiple exclusive territories [05:26].
- Scalability for Multi-Site Owners: The CEO discusses how a franchisee can grow from one truck to managing multiple regions, with their biggest operator currently running 13 territories [02:01].
- The Power of Before & After: The team highlights the marketing advantage of their highly visual service, which exploded during the pandemic as homeowners noticed the difference on their neighbors’ lawns [09:55, 15:48].
- Comprehensive Support: Ania details the intensive, hands-on training (including three weeks in a truck) and the ongoing support structure designed to help new owners—many without prior business experience—generate their first 100-200 customers [13:03].
- Work-Life Balance: Hear how the business is structured to provide an important benefit for small business owners: the flexibility to take up to four weeks of annual leave through planned “cycle breaks” [21:44].
