Dr Callum Floyd is Managing Director of Franchize Consultants and a long-term contributor to the Franchise Association of New Zealand.
Episode Timeline
- 0:00 – Introduction
- 1:00 – Overview of Franchise Consultants NZ
- 2:27 – Why NZ is the most franchised country per capita, with 500+ systems across 4.5M people
- 4:25 – Quality over quantity: focusing on better brands, not more brands
- 6:15 – Key trends in NZ franchising: technology, economy, and workforce challenges
- 8:36 – Top challenges NZ franchisors face today
- 10:28 – Advice for Australian franchisors expanding into New Zealand
- 12:37 – Australian franchisor interest in NZ remains steady despite tougher conditions
- 13:17 – Common pitfalls for Australian franchisors entering NZ
- 14:45 – Why niche service concepts have the strongest opportunities in NZ
- 16:10 – Why brand origin doesn’t matter as much as quality and delivery in NZ
- 17:17 – Wrap up
Based in Auckland, Callum supports both emerging and established franchise brands with feasibility studies, system structure, performance reviews and CFE-accredited training to help franchisees and field teams thrive.
In this episode, he shares a clear picture of franchising in New Zealand today: a resilient and mature market with over 500 franchise systems and 25,000 franchisees across just 4.5 million people. Despite tough economic conditions, the sector remains strong powered by innovation, digital transformation, and a multicultural franchisee base.
Callum also breaks down key challenges like workforce shifts, access to capital, and ensuring franchisees stay profitable while explaining why franchising is uniquely powerful in New Zealand, especially in regional areas where national brands may not reach without franchise partners.
For Australian brands eyeing international expansion, Callum provides practical advice on entering the NZ market successfully: start small, validate the model locally, and never underestimate the nuances of Kiwi culture and expectations.
