Roll’d is a fast-casual Vietnamese food franchise serving fresh, authentic recipes inspired by Mama Hoang’s home cooking.
Episode Timeline
- 0:00 – Introduction
- 0:31 – What’s Roll’d
- 1:54 – Introducing the five income channels that drive Roll’d’s franchise growth
- 2:44 – How fresh, allergen-friendly catering became their secret growth engine
- 4:34 – How FMCG products help franchise partners boost in-store sales
- 5:31 – Expanding home delivery partnerships and growing nighttime trade
- 7:34 – Launching the Roll’d at Schools program to promote healthy eating and new revenue streams
- 10:46 – Strengthening the Roll’d at Schools rollout with central support and B2B systems
- 13:14 – Wrap up
Founded in Melbourne 13 years ago, the brand has grown to more than 100 locations across Australia and recently expanded into New Zealand.
In this episode, Jarrod Montigue, CEO of Roll’d, shares how the brand continues to innovate and support its franchise partners through five distinct revenue channels from traditional in-store sales and catering, to FMCG retail products, home delivery, and the newly launched Rolld at Schools program.
Jarrod also highlights how the brand’s flexible business model, focus on healthy meal solutions, and strong operational support team are helping franchisees thrive and adapt in a changing food service landscape.
