William Beare is the founder of Beare Flooring, a mobile flooring franchise that has grown from its first franchisee to 18 active locations in just 20 months.
Episode Timeline
- 0:00 – Introduction
- 0:48 – From first franchisee to 18 locations in 20 months
- 1:10 – What Beare Flooring is and why the mobile showroom model works
- 2:27 – Fixing the sales vs installer disconnect in flooring
- 3:57 – Why installers are choosing Beare Flooring and what’s attracting them to the model
- 4:51 – How Beare Flooring’s franchise training and recruitment approach has evolved
- 8:22 – Investing heavily in custom software to scale the business
- 9:13 – The role of a flagship showroom and how it fits the national strategy
- 10:18 – How Beare Flooring is approaching expansion into Sydney
- 11:48 – Why Beare Flooring’s mobile franchise model eliminates leases and lowers risk
- 13:26 – What prospective franchisees are really looking for and their biggest frustrations
- 14:25 – How Beare Flooring helps franchisees find customers and stay busy
- 16:32 – How Beare Flooring’s customer profile has evolved as the brand has grown
- 17:40 – The next 12 months for Beare Flooring and where the focus is heading
- 20:00 – Wrap up
Built around a low-overhead model with no traditional showrooms, Beare Flooring focuses on removing non-income-producing tasks while giving franchisees the systems, logistics, and support to sell more and operate efficiently.
In this episode, William shares why installers are increasingly becoming strong franchise owners, how significant investment in custom software has enabled rapid and scalable growth, and what’s ahead as Beare Flooring expands further across New South Wales and beyond.
