Beyond 24/7: Inside Stepz Fitness’s Hybrid Model, High-Yield Membership, And Non-Intimidating Design with CEO Sam Waller
When Sam became the franchisor of the brand, the business was no different in his words to any other 24/7 gym in the marketplace. The concern was it had no point of difference.
Embarking on a journey of immense change, the brand now looks entirely different to what it did only a handful of years ago.
This discussion with Sam, focused on a handful of key components as he sees them, of the franchise business model specifically.
These key aspects to the franchise model are;
- The fact it is a hybrid business model (now) gym and functional fitness,
- Affordability and flexibility,
- Advanced fitness programs and technologies adopted,
- Unique aesthetics and designs,
- Franchise support and real estate guidance for locations.
