John Dwyer is the founder of the Institute of Wow and one of Australia’s most well-known marketing strategists, helping businesses build customer databases and generate consistent sales through smart, practical marketing systems.
Episode Timeline
- 0:00 – Introduction
- 1:06 – Method #1: Irresistible offers in exchange for data
- 1:20 – Method #2: Facebook contest strategy for red-hot leads
- 2:18 – 991 leads in one week from $210 ad spend
- 3:31 – Why most businesses are afraid to try bold marketing ideas
- 5:02 – How landing pages and pre-qualification improve lead quality
- 5:23 – Method #3: Building a community or “club” model
- 7:45 – How the club monetisation and email strategy works
- 9:32 – Why owning your database matters more than social media
- 10:45 – Why most business owners don’t implement these strategies
- 14:28 – Real-world example: The restaurant with 92,000 customers on file
- 15:51 – Why your database is your most valuable business asset
- 16:23 – Wrap up
In this episode of the Franchise Everything Podcast, JD breaks down three sure ways to build a customer database including irresistible offers, Facebook contest strategies that generate red-hot leads, and how to build a community or “club” that turns audiences into long-term customers.
They also discuss why most businesses fail to collect customer data, why databases are more valuable than ads, and how simple systems like contests, clubs, and follow-ups can turn a business from constantly chasing customers into one that builds long-term demand.
