Pizza And Pasta Franchise Restaurant With Town & Country Pizza & Pasta Is A Franchise Brand Based In Victoria And Expanding Nationally.
Episode Timeline
- 0:00 – Intro
- 0:32 – How the Town & Country Pizza & Pasta brand started
- 1:42 – The growth of the brand to 13 locations so far today
- 2:00 – Menu and product range with family recipes still part of the business
- 2:51 – Quality control in an ever-expanding franchise business
- 4:09 – Planning growth strategies and keeping operations local
- 5:24 – Location strategy: focusing regionally, now expanding to metro
- 6:30 – Premium yet high-volume offering and role of delivery
- 7:28 – Why they chose not to partner with 3rd party delivery apps
- 8:55 – The impact of maintaining their own delivery resources
- 11:23 – Managing premium positioning in a tighter economic climate
- 13:17 – Wrap up
Fast food franchises and restaurant franchises are always in demand in a franchise opportunity market.
Joe Rossi is the CEO of Town & Country Pizza & Pasta franchise business which is a family-owned, premium positioned food business in the market for more than 30 years now.
The Town & Country business is a premium positioned, yet high volume pizza and pasta offering that has had what Joe refers to as ‘humble family beginnings’ in regional Victorian markets.
With a solid brand built and franchise model in 13 locations throughout regional Victoria (as at Aug 2024), the timing is right for expansion of the offer into metro markets and beyond.
In our discussion around the brand on the franchise business model, we focused on;
- The family beginnings with grandmother’s recipes still in the business
- The approach to quality and excellence
- Growth strategies built around growing properly, not quickly
- Sustainability and cost control in not using 3rd party delivery apps and having that capability internally
- Comparative lower entry and fee costs to the market
