The MBE Franchise Business Is A B2B Business Service Centre That Provides A Wide Range Of Services To The SME Market.
Episode Timeline
- 0:00 – Intro
- 0:31 – What MBE does as a business service centre
- 1:15 – Rise in need for business addresses post-COVID
- 1:41 – MBE’s global presence and scale
- 2:15 – Types of MBE locations in Australia: suburban and CBD
- 2:38 – Services MBE franchise owners offer in the B2B space
- 3:37 – Clayton’s journey from franchisee to business owner
- 4:25 – The misconception about printing and digital growth
- 5:35 – Ideal MBE franchise partner profile
- 6:32 – Benefits of owning a B2B business
- 7:55 – A day in the life of an MBE franchise owner
- 8:40 – Technology evolution and the future of MBE
- 9:42 – Expansion and key growth states in Australia
- 10:32 – Entry cost and investment expectations for new owners
The services on offer from franchise owners in MBE range from printing, which is a large part of the business, to graphic design, street address postal service and more.
In our discussion with Clayton Treloar, CEO Australia, he provides insight into the fact that printing technology has enabled the business to dispel the ‘myth’ that printing services are in decline to SME’s.
The larger printing offset type press in massive volume has declined significantly, while the fit-for-purpose printing such as brochures, booklets, flyers and more for business is well and truly in demand.
MBE fills this need along with many other services and support elements to the market.
Our discussion focused on;
- What the MBE brand is and does
- The size of the brand on a global scale
- The 3 businesses in 1 nature of the brand offer
- Expanding the brand footprint and type of person best-suited to be a franchise partner
- The features and benefits of a B2B business
