After 7 Years As An Instructor, Carla Sconce Decided It Was Time To Create The Studio And Exercise Regimen And Environment She’d Always Wanted, And Knew Clients Did As Well.
Episode Timeline
- 0:00 – Introduction
- 0:22 – Describing the different environment to normal pilates
- 0:42 – What is HIIT Pilates
- 1:54 – What’s different about what HIIT does in reformer pilates
- 3:17 – The concept of ‘challenging with community’
- 4:47 – Creating an inclusive space with a luxury studio feel
- 5:44 – Reduced equipment and business model efficiency
- 7:09 – Longevity of reformer equipment and value for owners
- 8:24 – What’s involved in joining the HIIT Pilates business
- 9:40 – Ideal studio size and layout (200–250m²)
- 11:06 – Location strategy
- 12:25 – Who are the trainers and how they are trained
- 13:32 – Creating a nationally accredited training program during lockdown
- 14:57 – Staffing franchise owners with instructors via HIIT Pilates Academy
- 16:54 – Carla’s experience as an instructor and industry insights
- 18:26 – First franchise fit-out and thoughts on franchising
- 20:06 – Ideal franchise owner profile
- 21:26 – Wrap up
4 studios later, a nationally recognised training program (soon to be globally recognised), and about to open the first franchise, Carla and HIIT Pilates unique approach is well underway!
In our chat, Carla describes in detail, the unique environment and approach to reformer pilates she has created. A high energy, deliberately low, yet full class numbers, with an abundance of space to move are key features of the business.
With a studio fit out that requires much less equipment than many other options in the fitness and wellness space, depending on the specifics of the space, a studio can literally be created within a couple of weeks and be ready to trade.
Studio sizes, location strategy, and the impact of having the brands own nationally recognised training program are other key topics we talk on in this podcast.
