Varun Ashok Is The Founder Of Mobile Experts, One of Australia’s Fastest – Growing Mobile Repair and Accessory Retailers.
Episode Timeline
- 0:00 – Introduction
- 0:41 – What Mobile Experts does
- 1:38 – Varun’s personal background and life back in India
- 3:37 – Varun’s family business in India
- 7:25 – Transition after school & family business before moving to Australia
- 14:35 – Arrival in Australia and first job experience
- 16:25 – Early plans, studies, first jobs, and future expectations
- 19:07 – From early jobs to entrepreneurial drive
- 27:29 – Overcoming landlord challenges during kiosk fit-out
- 28:45 – Opening Wetherill Park kiosk & trading differences (India vs Australia)
- 31:36 – Standing out early & achieving profitability fast
- 33:03 – Expanding beyond the first store & vision for more locations
- 40:20 – Scaling from 12 stores in Sydney to 60+ nationwide
- 41:55 – Growing to 25 stores without a set plan & expansion after partnership changes
- 45:27 – Decision-making process for future growth & planning
- 51:56 – Wrap Up
Growing up in India, he spent his teenage years working in the family business before moving to Australia in 2007 to pursue a Masters in International Business. His early days saw him balancing studies with jobs at Pizza Hut and Vodafone, with no set plan beyond working hard and embracing new opportunities.
In 2013, Varun opened his first store in Wetherill Park, overcoming challenges with landlords and fit-outs to establish a strong customer base. His focus on providing the right product at the right price with genuine customer service set him apart and led to early profitability.
From a single store, Varun quickly scaled to 12 locations in Sydney, and over the years, expanded to more than 60 stores nationwide. Along the way, he shifted from instinctive, ‘seat-of-the-pants’ decision-making to building systems, training teams, and developing a long-term vision for growth.
Today, Mobile Experts continues to expand under his leadership, built on a foundation of innovation, people management, and customer focus with Varun shaping not only the business, but also the future of franchising in the mobile services industry
