Tom Elliott, CEO of Hog’s Breath, Joins us to Share How he’s Leading the Transformation of One of Australia’s Most Nostalgic Restaurant Brands.
With Years of Experience in Franchising and Hospitality, Tom Stepped into the Role to Reignite Growth and Future-Proof the Business.
Episode Timeline
- 0:00 – Introduction
- 1:11 – When the Hog’s Breath brand started
- 4:26 – The future of Hog’s Breath: pink blood culture, restaurant of the future & unit economics
- 6:01 – How new tech & smaller spaces are shaping the future
- 7:47 – Upgrading POS systems & tech to future-proof the brand
- 8:49 – Refreshing the brand to connect with a new generation
- 10:35 – Turning ideas into action by listening at the coalface
- 12:48 – Keeping costs competitive with smarter design & lower entry barriers
- 14:45 – Lower fees & bigger support for new franchisees
- 17:01 – Long-term partnerships & serious growth plans at Hog’s Breath
- 18:09 – Growth plans in SE QLD, WA, SA & New Zealand
- 19:39 – Wrap up
In this episode, Tom talks about repositioning the brand from rethinking restaurant formats and refreshing the Hog’s Breath identity, to implementing next-gen tech and launching aggressive franchise incentives.
He highlights how listening to long-time franchise partners and customers has shaped their strategic direction.
As the business focuses on sustainable expansion across Southeast Queensland, WA, and international markets like New Zealand, Tom offers an honest look at what it takes to rebuild momentum and create long-term value for both partners and customers.
