ActionCOACH Founder Brad Sugars on Building a Salable Asset, The $2.5 Billion Journey, and Scaling with AI.
Episode Timeline
- 0:00 – Intro
- 0:50 – Brad Sugars background and how he started in business
- 2:57 – Why every business needs to be on YouTube and social media
- 3:59 – Importance of social proof and customer reviews in a business
- 5:15 – The fun element in a business and company culture
- 6:05 – Brad Sugars Journey from Rotary to Business
- 6:55 – How ActionCOACH started and evolved
- 9:16 – Building a business as a sellable asset
- 12:05 – The turning point from speaking to starting ActionCOACH
- 13:43 – Expanding ActionCOACH from Australia to Global Markets
- 17:19 – Jim Rohn’s influence on personal and business growth success
- 20:09 – Brad sugars formula for success: dream, goal, learn, plan, act
- 24:00 – Focuses on harmonising work and personal life over balance
- 25:50 – What’s the difference between a millionaire and a billionaire
- 26:34 – How Brad Sugars chooses business to invest in
- 27:20 – Brad Sugars’ daily habits and routines
- 29:35 – Brad’s three big projects over the next few years
- 31:33 – The 4 key responsibilities of a CEO
- 32:45 – The Role of AI and its impact on Business Growth
- 34:24 – The importance of constant innovation in business
- 35:23 – Wrap up
From winning a Rotary Youth Leadership Award at 16 to founding Action COACH, a business coaching franchise spanning 83 countries, Brad’s journey is a testament to his entrepreneurial spirit and dedication to helping businesses thrive.
He’s also an author, with 18 books on business, investing, and wealth creation, including four international bestsellers.
In this discussion, Brad shares valuable insights on sales, marketing, and building a scalable business.
I find painting so relaxing and overall beneficial to my wellbeing.
I\’ve always believed that I have no talent for painting. However this myth got busted once I picked up the brush!