Nic Brill, Poolwerx, CEO shares His Remarkable Journey From Leading Junior Swimmer in South Africa, to the Top of A Leading Franchise Business.
Episode Timeline
- 0:00 – Intro
- 2:20 – Moved to London in 2005 and worked in FMCG
- 2:53 – Nic’s background in sales and marketing in South Africa
- 3:38 – The challenge of selling paper as a commodity
- 7:20 – Nic’s challenges finding a job when moving to London
- 9:27 – The swimming background and achievements
- 13:54 – Nestle as a massive global business
- 15:45 – Responsibilities in brand management and innovation in Nestle
- 22:33 – Moving from Melbourne to Gold Coast for a better lifestyle
- 24:46 – Transition into franchising at Crust Gourmet Pizza and first exposure to the franchise business model
- 27:10 – Balancing brand management with supporting franchisees
- 31:57 – Franchising challenges across different countries
- 32:59 – The global perception of Australian franchising
- 33:57 – International Gloria Jeans role and transition to Poolwerx opportunity
- 36:12 – Nic’s initial role at Poolwerx as COO
- 38:26 – The initial conversation with John O’Brien, founder of Poolwerx where the opportunity to become COO was presented
- 39:54 – Exploration of potential expansion of Poolwerx into other countries
- 42:35 – Involvement on the board of the Franchise Council of Australia (FCA)
- 43:48 – Wrap-up
Hear how his various background, from competitive swimming to FMCG, influences his leadership at Poolwerx. Discover the company’s vision for international expansion, its commitment to franchisee success, and its unique approach to the pool and spa service market.
Before leading Poolwerx, Nic honed his skills in FMCG, working for industry giants like Nestlé. Nic learned the importance of discipline, perseverance, and pushing beyond his limits qualities that continue to shape his leadership style today.
He reveals how the company is revolutionizing the pool industry. From its innovative franchise model to its dedication to providing exceptional customer experiences, Poolwerx is focused on setting a new standard for excellence.
Whether you’re an aspiring entrepreneur, a franchise enthusiast, or simply curious about the journey of a dynamic CEO, this episode offers a wealth of insights and inspiration.
