Stephen Giles is one of Australia’s most respected voices in franchising — a senior partner at Norton Rose Fulbright and a long-time industry leader who has shaped franchising policy for more than two decades.
Episode Timeline
- 0:00 – Introduction
- 0:59 – The Franchising Code update: ROI obligations and what it means for franchise systems
- 4:35 – Prospective buyers now have easier access to online information and feedback from existing franchisees
- 6:39 – Why assumptions about “big brands” can mislead buyers
- 9:02 – Why franchising often ends up in the media spotlight for the wrong reasons
- 12:28 – Rising compliance costs forcing franchisors to choose legal fees over support
- 13:33 – ROI provisions expected to evolve through court cases, not industry panic
- 16:26 – The push to separate auto from franchising regulations — and the political roadblocks
- 17:41 – What U.S. franchising reveals about regulation and shared responsibility
- 21:20 – Wrap up
Having served 27 years on the Franchise Council of Australia board, Stephen has drafted countless submissions to government, worked closely with regulatory bodies, and guided franchisors through major legislative shifts.
In this episode, Stephen unpacks the latest and most significant change to the Franchising Code — the requirement for franchisors to ensure franchisees have a reasonable opportunity for a return on investment. He explains the intention behind the law, how it may reshape the franchise market, and why responsible business modelling and due diligence matter more than ever.
Stephen also discusses broader challenges facing the sector: rising compliance costs, media misconceptions, regulatory overreach, and the growing influence of auto dealer politics. Drawing from recent discussions in the United States, he highlights the stark contrast between Australia’s heavy regulatory environment and more balanced global approaches.
