No Showroom, No Problem: William Beare’s Mobile Strategy Floors the Australian Market.
Episode Timeline
- 0:00 – Intro
- 0:33 – A background in flooring in NZ and noticing the gap in the Australian market, leading to entry with a mobile showroom van of samples
- 0:55 – The mobile showroom concept: bringing all flooring samples directly to the customer’s home
- 4:14 – A family-owned business with Aleisha managing marketing and business operations, shaping franchise culture
- 6:50 – Entry costs and how Beare Flooring built a low-barrier franchise offer
- 7:53 – The spread of vans, on-road servicing, and ideal franchisee profiles (sales or flooring backgrounds)
- 9:18 – Why in-home appointments lead to higher conversion rates and stronger sales outcomes
- 10:53 – Beare Central: a simple yet powerful management system for franchise operations
- 13:56 – The learning curve of new franchisees adapting to the technology
- 14:54 – Comprehensive franchise support: marketing, accounting, and admin done for you
- 17:03 – Campaigns and initiatives when launching new franchise regions
In this compelling episode of the Franchise Everything Podcast, we move the conversation to the Gold Coast to sit down with William Beare, CEO of Beare Flooring.
While the business is open to enquiries outside the flooring industry, in particular a focus on industry professionals tired of working for a boss and sitting in a showroom waiting for customers to walk in, are at a distinct advantage.
William details how he disrupted the traditionally “archaic” flooring industry by focusing on unparalleled convenience, innovation, and low overheads.
What You’ll Learn:
- The Power of the Mobile Showroom: Discover how operating a “Showroom on Wheels” provides a major point of difference, allowing customers to view samples and receive an itemized quote right in their own home, leading to a high in-house conversion rate.
- Low Barrier to Entry: Beare Flooring’s lean model eliminates the need for expensive physical showrooms and fit-outs, drastically reducing the initial franchise cost and ongoing overheads compared to competitors.
- Tech-Driven Efficiency: Get an inside look at “Bear Central,” the proprietary, user-friendly software that replaces tape measures and paper with laser measurements, instant quoting, and job management—even tracking profit margins live for the franchisee.
- Full-Service Support & High-Quality Leads: Learn how the head office handles marketing and lead generation (predominantly Google Ads), ensuring franchisees consistently receive high-quality inquiries from customers who are genuinely ready to buy.
