One Of The Fastest Growing Franchise Brands In The Australian Market, Has Also Embarked On Global Expansion In NZ And The USA Recently.
Episode Timeline
- 0:00 – Intro
- 0:42 – Early on, they were the only one in ‘wellness’; now the space is growing
- 1:42 – Competitors entering the space help educate the market
- 2:07 – On competitors and the motivation to grow faster
- 2:52 – Building their own float tanks, how it works, and why they did it
- 3:48 – From two capsules to float pools through rising popularity
- 4:31 – Early development, cabling issues, and learning how to make it work
- 6:38 – The value of mentors in business growth and leadership
- 8:30 – Developing culture and its importance to the business
- 9:44 – Post-COVID ‘work from home’ culture and new office approach
- 11:03 – The ‘proud and grateful’ concept embraced by the office monthly
- 12:32 – Making it hard to be a franchise partner and building human-level connections
- 13:22 – Advice to new franchisors: your customers are your first franchisees
- 14:27 – Franchises that buy the pitch vs. those that believe in the product
- 16:03 – Wrap up
One of the fastest growing franchise brands in the Australian market, has also embarked on global expansion in NZ and the USA recently.
In this discussion, Jeremy hones in on a handful of factors he sees as largely significant in both the success thus far, and for building on this success into the future.
With no experience in franchising or the wellness industry previously, Jeremy and co-founder Tim, have leant heavily on mentors and advisers to grow the business. All the while moving the brand forward in a market niche that has evolved rapidly over recent years.
The key areas of the business model that were focused on included;
- Industry of wellness is growing and it’s not just City Cave educating the market
- Float pool technology, they manufacture to their exact requirements
- Leadership team experience within the business
- The focus and importance of strong, positive culture of the business
- Franchise owner selection very tightly held for the right people
