Blair Emde, CEO, Outlines The 5 Key Things That Have Taken The Rubber Stone Business From A Small Farm To International Expansion.
Episode Timeline
- 0:00 – Intro
- 0:55 – Commitment to quality materials and what Rubber Stone does
- 3:06 – Adapting to the Australian climate and learning from international use
- 4:12 – Extensive research and development in product and application
- 9:17 – Training and on-site process focused on installation quality
- 11:37 – Selective approach to finding the right franchise partners
- 13:31 – Family-owned values shaping the company culture
- 15:56 – Wrap-up
A family-owned, global franchise business originating in Canada, Blair Emde, CEO, outlines the 5 key things that have taken the Rubber Stone business from a small farm to international expansion.
Rubber Stone is a business that provides services in surface covering and restoration using rubber granules with adhesives manufactured to the highest standards.
It’s R & D focus has seen it’s adhesive use grow from a single product when the business began, to now 15 distinct types in order to adapt appropriately to all conditions and environments.
The 5 key things that have made the Rubber Stone franchise business what it is today are;
- The commitment to quality material
- Extensive research and development of the products they use which has taken then from initially using just one adhesive to secure the rubber granules, to now 15 types of adhesives fit for multiple conditions
- The training and on-site, real-world focus of their training
- The selective approach to who is best to come on board as a franchise partner after learning from mistakes
- The family-owned, small town culture of the business and the importance and role of that.
