Diya Javiya was After More Flexibility and Family Time, so She Shifted Career from an Accountant in the UK, to Her Own Bedshed Franchise in Brisbane.
Episode Timeline
- 0:00 – Intro
- 0:41 – How the first year or so has been in the new business
- 1:35 – Diya was an accountant and what that career was like
- 2:38 – Why she wanted to transition from accounting to owning a retail business
- 3:56 – Moving to Brisbane from the UK and being an accountant here first
- 4:59 – Husband runs a flooring franchise and what Diya brings from that experience
- 6:00 – Diya doesn’t ‘sell’ – she talks to people to find out their needs
- 6:39 – Two different franchise systems in the family – is there much difference?
- 7:42 – What the first 14 months have been like in the franchise
- 10:09 – Is the accountant in Diya happy with the business progress?
- 11:54 – Getting trained to run a Bedshed franchise
- 13:45 – Selling her first mattress – nerves with the first customer
- 15:36 – Selling skills and process taught by Bedshed + manufacturer support
- 16:52 – Imparting sales knowledge to the team
- 17:46 – The most challenging type of customer
- 19:33 – Challenges she wasn’t prepared for – moving from accounting to retail
- 21:22 – The future – possible multi-store expansion?
- 22:31 – Wrap-up
With her husband already owning another type of franchise, she knew a franchise model gave here the stability and support she wanted.
Diya shares that she chose to join Bedshed for its strong brand reputation and the support offered to franchisees. She explains how the franchisor provides extensive training, marketing resources, and operational guidance, which are critical for new franchisees.
Additionally, Diya discusses the transition from employee to business owner, a step marked by learning to lead and manage staff, and customer relations while upholding brand standards.
Her insights reflect the broader advantages of franchise ownership in Australia, where many franchisees see success due to the structured support and reduced risk associated with established brands.
This episode provides an in-depth look into the daily realities of running a Bedshed franchise, and any other business for that matter, and what it is like transitioning from a profession like accounting into a very different career in retail.
