Sonny Nguyen, multi-site Sushi Sushi franchise owner in Canberra, shares his journey from studying IT to building a growing food franchise business across multiple locations.
Episode Timeline
- 0:00 – Introduction
- 0:40 – Sonny’s early journey from IT to food franchising
- 2:18 – Initial challenges — staffing, recruitment & team transition
- 4:05 – Typical day running multiple franchise stores
- 6:39 – Tennis tournament catering experience & event operations
- 8:28 – Event menu adaptation & customer behaviour insights
- 10:41 – Challenges of food truck logistics & weather impact
- 12:00 – Planning stock, preparation & event forecasting
- 12:52 – Technology, ordering systems & new Sushi Sushi app launch
- 14:51 – Major events — F1 Melbourne opportunity
- 16:58 – Franchise head office support (marketing, HR, systems)
- 18:38 – How Sonny relaxes outside business
- 19:46 – One-word takeaway from franchising: earned
- 21:02 – Wrap up
From his early days working in-store to eventually taking ownership, Sonny talks about the realities of stepping into franchise business ownership and the lessons learned along the way.
Sushi Sushi is a well-known quick-service sushi brand operating across Australia, with Sonny managing several stores alongside food truck operations that service major events and busy public venues.
Sonny shares insights into catering large-scale events such as tennis tournaments and upcoming major events like Formula 1, as well as his plans to continue expanding opportunities within the franchise network while balancing business growth with family life.
