Andy Pham Is A Soul Origin Multi-Store Franchise Owner. Soul Origin’s Mission Is To Bring ‘Good Times and Delicious Food and Barista, Crafted Coffee’ In Over 150 Locations Across Australia.
Episode Timeline
- 00:00 – Introduction and Background
- 00:21 – Introduction of Andy Pham
- 00:43 – Andy’s Journey with Soul Origin
- 01:13 – Starting in Sydney and Moving to Queensland
- 01:42 – First Franchise Store and Experience
- 02:08 – Challenges of Opening a New Store
- 02:30 – Training and Trusting Staff
- 02:58 – Growing the Business at Helensvale
- 03:26 – Soul Origin’s Support System
- 03:59 – Importance of Training and Staff Development
- 04:25 – Managing Multiple Store Locations
- 05:18 – Andy’s Second and Third Store Locations
- 05:50 – Operating in Different Environments: Suburban vs. CBD
- 07:15 – Soul Origin Expansion to Train Stations
- 07:43 – Day-to-Day Operations as a Multi-Store Owner
- 08:16 – Empowering Store Managers
- 08:44 – Discussion on Soul Origin’s Popular Dishes
- 10:03 – Soul Origin’s Production and Kitchen Setup
- 11:24 – Multi-Site Franchise Ownership
- 12:17 – Bringing Family into the Franchise Business
- 13:15 – Future Plans and Expansion Goals
- 13:54 – Training Future Managers
- 14:22 – Conclusion and Wrap-Up
We explore Andy’s journey from working as a barista in Sydney to owning multiple Soul Origin stores across Queensland.
Andy started his journey with Soul Origin eight years ago, initially working for franchise partners before opening his own store.
He moved from Sydney to Queensland and gradually expanded his operations, starting with a store in Helensvale and later acquiring stores in Garden City and Brisbane Uptown (Previous Myer Centre CBD). He is currently preparing to open his third store at Fortitude Valley train station.
Andy emphasises the importance of effective staff training and trust in managing multiple stores. He believes that training and empowering staff are key to successful multi-site ownership, as it allows him to delegate responsibilities and focus on growing the business.
He also discusses the differences between operating in suburban shopping centres and high-traffic CBD locations, noting that each requires a tailored approach to maximise opportunities.
Andy shares insights into Soul Origin’s franchise model, highlighting the strong support from the brand’s central kitchen and the streamlined production process that allows franchisees to focus on customer service and business growth.
Also covered are the brand’s expansion plans, including ventures into international markets like New Zealand and potential new sites in universities.
